The real estate industry has been rapidly changing over the last few decades, but thanks to some recent technological advancements, the industry has been completely revolutionized. Popular new websites and apps make it easy to find homes for sale, while photo editing has completely changed home staging. However, in just the past few years, homeowners and real estate companies have been relying on tiny, aerial robots to sell homes more quickly.
Yes, we’re talking about drones, which have become popular tools among savvy real estate agents.
Getting An Edge Over the Competition
Homeowners are always trying to increase their home’s value, in ways both large and small. About 35% of remolding jobs are actually whole-house renovation projects, and experts say that spending as little as 5% of a home’s total value on landscaping can yield a return on investment as high as 150%.
“In marketing real estate, you’re trying to get people’s attention and get them to spend more time looking at the property,” said Brian Balduf, CEO and co-founder of VHT Studios, a real estate photography company.
Balduf, a real estate photographer, helps homeowners market their properties to potential buyers, but does so in a much more unconventional way. Drones are becoming more and more commonplace in today’s world, and now they’re making an impact on the real estate industry, too.
“Drone photography and video is definitely unique and offers a cool, interesting perspective,” Balduf added.
According to CBS News, the Federal Aviation Administration (FAA) loosened its restrictions on the use of drones in August 2016. Prior to the new ruling, most drone pilots needed an official FAA pilot’s license and were not permitted to fly for commercial use.
Thanks to the spike in drone-based photography for real estate purposes, some real estate communities around the country are even hosting educational workshops to promote the technology.
Journal of Business reports that Tom McArthur, communications director for the Spokane Associations of Realtors, is planning such an event, the Home Drone: Enterprise Drone Conference and Expo, which will focus on commercial and real estate drone use.
A Bird’s Eye View of the Future of Real Estate
Why have drones suddenly become so popular in the real estate industry?
“We found we could start doing photos in-house more frequently and get any angle we would like at a lower cost,” said Trevor Ashenbrener of SRM Development LLC. “It’s a great visual aid for the project team and also a huge advantage for us.”
As Millennials grow older and start purchasing properties, an entire new generation of homebuyers will enter the market. Already, 32% of people in the market to buy a new home are actually first-time homebuyers. Being able to look at some futuristic aerial photos and videos could help sellers close deals with this younger demographic.
Of course, all individuals and companies using drones for commercial purposes must still follow FAA regulations for legal and safety reasons. Otherwise, it looks like these photography drones are becoming a permanent part of the real estate landscape.
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